"The Mandalorian"
Nielsen: ‘The Mandalorian’ Weekly Streaming Minutes Decline
December 4, 2020
Disney+ original streaming series “The Mandalorian” releases new season episodes on a weekly basis, rather than all at once as Netflix does. Thus, the second episode of season two saw a near 8% dip in cumulative minutes (955 million) streamed through 10 chapters of the “Star Wars”-based sci-fi series, according to Nielsen’s weekly Top 10 SVOD chart through Nov. 8. The Season two premiere episode saw cumulative minutes top 1.03 billion minutes through nine episodes.
Regardless, “The Mandalorian” maintained its No. 3 spot on the Netflix-dominated chart that also tracks Amazon Prime Video and Hulu weekly content streaming consumption on household televisions. For the second week, Netflix original series “The Queen’s Gambit” topped the chart with 1.45 billion minutes streamed through seven episodes — down almost 22% from 1.85 billion minutes in the previous week.
Subscribe HERE to the FREE Media Play News Daily Newsletter!
And in an ongoing trend, catalog network TV programming dominated streaming video consumption, with 70% of consumption spearheaded by former NBC sitcom hit “The Office” with 1.09 billion minutes streamed across 192 episodes. Notably, the series is headed to NBCUniversal’s Peacock streaming platform in 2021.
| Persons 2+ Total Minutes Viewed – Week of 11/2/20 – 11/8/20 |
|
Rank |
SVOD Provider |
Program Name |
Number of Episodes |
Minutes Streamed |
|---|---|---|---|---|
| 1 | Netflix | “The Queen’s Gambit” (2020) | 7 | 1,455 |
| 2 | Netflix | “The Office” | 192 | 1,093 |
| 3 | Disney+ | “The Mandalorian” | 10 | 955 |
| 4 | Netflix | “Schitt’s Creek” | 80 | 768 |
| 5 | Netflix | “Criminal Minds” | 277 | 635 |
| 6 | Netflix | “Great British Baking Show” | 64 | 608 |
| 7 | Netflix | “Grey’s Anatomy” | 361 | 568 |
| 8 | Netflix | “NCIS” | 353 | 543 |
| 9 | Netflix | “The Blacklist” | 152 | 417 |
| 10 | Netflix | “The 100” | 100 | 407 |
Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.
Related Posts
- Netflix Dominates First Nielsen Top 10 Weekly Streaming Chart
Netflix programming ranked among the most-streamed content in Nielsen's first-ever weekly chart ranking the Top 10 shows in the United States streamed on television, excluding laptops, tablets and smart phones. Netflix ended the most-recent fiscal period with 72.9 million North…
- Nielsen: Netflix's 'Ratched' Tops Weekly Streaming Video Chart
Netflix remains almost uncontested when it comes to popularity of streaming video programming, according to Nielsen. The ratings firm Oct. 15 said the SVOD behemoth again dominated its weekly Top 10 chart, grabbing nine of 10 spots. It's a trend…
- Nielsen Using Instagram to Track Social TV Data
Nielsen Jan. 24 announced it is incorporating Instagram into its TV social content ratings (SCR) platform. This marks the first time Instagram will be measured by Nielsen. With the additions of Instagram and Facebook metrics, Nielsen now offers insight across…
- Nielsen: 20% of Consumers Streaming Video
In U.S. households with over-the-top video, about 20% of residents are streaming content on a daily basis, according to new data from Nielsen. The report, citing an online survey, found that 60% of Americans subscribe to more than one paid…