Nielsen: ‘The Last Blockbuster’ Doc Resonated With TV Streamers

Netflix’s streaming of “The Last Blockbuster,” the documentary showcasing the video chain’s last operating store and company legacy, was a hit with Nielsen households. The data tracker said TV viewers streamed 133 million minutes of the doc for the period from March 15-21.

The doc took on special meaning considering it was Netflix’s by-mail DVD rental and subsequent SVOD business models that contributed to Blockbuster’s decline as the country’s largest home video store.

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Nielsen, which tracks Netflix, Amazon Prime Video, Hulu and Disney+ viewership on household televisions, said the SVOD pioneer continues to dominate its weekly charts, with original series “Ginny & Georgia,” licensed show, “Criminal Minds,” and original movie, Yes Day, topping all charts.

Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

Licensed Content:

Rank

SVOD Provider

Program Name

Number of Episodes

Minutes Streamed
(Millions)

1 Netflix “Grey’s Anatomy” 367 673
2 Netflix “Criminal Minds” 307 647
3 Netflix “NCIS” 353 569
4 Netflix “Cocomelon” 6 506
5 Netflix “Heartland” 158 458
6 Netflix “Schitt’s Creek” 80 400
7 Netflix “Supernatural” 328 358
8 Netflix “Law & Order: Special Victims Unit” 458 319
9 Netflix “Gilmore Girls” 153 295
10 Netflix “New Girl” 146 289

Movies:

Rank

SVOD Provider

Program Name

Number

Minutes Streamed
(Millions)

1 Netflix Yes Day 1 593
2 Netflix Savages 1 434
3 Netflix Operation Varsity Blues  1 291
4 Netflix Deadly Illusions (2021)
1 279
5 Amazon Coming 2 America 1 273
6 Disney+ Moana 1 266
7 Disney+ Raya and The Last Dragon 1 203
8 Disney+ Frozen II 1 146
9 Netflix Parker (2013) 1 135
10 Netflix The Last Blockbuster 1 133

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