The Blockbuster store in Bend, Ore. (Photo by melissamn / Shutterstock)
Nielsen: ‘The Last Blockbuster’ Doc Resonated With TV Streamers
April 15, 2021
Netflix’s streaming of “The Last Blockbuster,” the documentary showcasing the video chain’s last operating store and company legacy, was a hit with Nielsen households. The data tracker said TV viewers streamed 133 million minutes of the doc for the period from March 15-21.
The doc took on special meaning considering it was Netflix’s by-mail DVD rental and subsequent SVOD business models that contributed to Blockbuster’s decline as the country’s largest home video store.
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Nielsen, which tracks Netflix, Amazon Prime Video, Hulu and Disney+ viewership on household televisions, said the SVOD pioneer continues to dominate its weekly charts, with original series “Ginny & Georgia,” licensed show, “Criminal Minds,” and original movie, Yes Day, topping all charts.
Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.
Licensed Content:
| Rank |
SVOD Provider |
Program Name |
Number of Episodes |
Minutes Streamed |
|---|---|---|---|---|
| 1 | Netflix | “Grey’s Anatomy” | 367 | 673 |
| 2 | Netflix | “Criminal Minds” | 307 | 647 |
| 3 | Netflix | “NCIS” | 353 | 569 |
| 4 | Netflix | “Cocomelon” | 6 | 506 |
| 5 | Netflix | “Heartland” | 158 | 458 |
| 6 | Netflix | “Schitt’s Creek” | 80 | 400 |
| 7 | Netflix | “Supernatural” | 328 | 358 |
| 8 | Netflix | “Law & Order: Special Victims Unit” | 458 | 319 |
| 9 | Netflix | “Gilmore Girls” | 153 | 295 |
| 10 | Netflix | “New Girl” | 146 | 289 |
Movies:
| Rank |
SVOD Provider |
Program Name |
Number |
Minutes Streamed |
|---|---|---|---|---|
| 1 | Netflix | Yes Day | 1 | 593 |
| 2 | Netflix | Savages | 1 | 434 |
| 3 | Netflix | Operation Varsity Blues | 1 | 291 |
| 4 | Netflix | Deadly Illusions (2021) |
1 | 279 |
| 5 | Amazon | Coming 2 America | 1 | 273 |
| 6 | Disney+ | Moana | 1 | 266 |
| 7 | Disney+ | Raya and The Last Dragon | 1 | 203 |
| 8 | Disney+ | Frozen II | 1 | 146 |
| 9 | Netflix | Parker (2013) | 1 | 135 |
| 10 | Netflix | The Last Blockbuster | 1 | 133 |