Nielsen: Prime Video’s ‘The Lord of the Rings: The Rings of Power’ Topped HBO Max’s ‘House of the Dragon’ in First Direct Viewer Competition

Amazon Prime Video’s original reboot “The Lord of the Rings: The Rings of Power” dominated household TV streaming, generating 1.25 billion minutes across two episodes for the week of Aug. 29-Sept. 4, according to new data from Nielsen.

Reportedly the most expensive television series ever created, “Rings” knocked off HBO Max’s original “Game of Thrones” prequel “House of the Dragon,” with 781 minutes across three episodes. In fact, the access to all 73 episodes of “Thrones” was enough to best “Dragon,” finishing No. 4 with 792 million minutes streamed.

“Rings” was also able to fend off the premiere of Netflix original comedy movie Me Time, starring Kevin Hart and Mark Wahlberg, with 927 million minutes streamed.

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Rank SVOD Provider Program Name Number of Episodes Minutes Streamed (Millions)
1 Prime Video The Lord of the Rings: The Rings of Power 2 1.253 billion
2 Netflix Me Time 1 927
3 Netflix NCIS 354 812
4 HBO Max Game of Thrones 73 792
5 HBO Max House of The Dragon 3 781
6 Netflix Devil in Ohio 8 716
7 Netflix Cocomelon 18 693
8 Netflix Grey’s Anatomy 396 674
9 Netflix Stranger Things 34 667
10 Netflix Echoes (2022) 7 627

Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, HBO Max, Hulu, Netflix, and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

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