Nielsen: ‘New Amsterdam,’ ‘The Last of Us’ Most Streamed Content in February; Netflix Usage Dropped 6.7%
March 16, 2023
NBC’s original hospital-themed drama “New Amsterdam” was the most-viewed streamed program in February, with 4.6 billion viewing minutes across Netflix and NBCUniversal-owned Peacock, according to new data from Nielsen.
Netflix in January began streaming seasons 1 and 2 of the show, co-starring Ryan Eggold, Freema Agyeman, and Janet Montgomery. In February, the streamer announced it would begin offering seasons 3 and 4 as well. HBO Max’s “The Last of Us” was the second most-viewed program in February, with 4.4 billion viewing minutes.
The arrival of a new season of “You” on Netflix generated the third-highest viewing minutes at 4.2 billion, but overall usage on the platform was down 6.7% to 7.3% overall market share from 7.5% market share in January and December 2022, respectively.
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Despite overall viewing of streaming content dipping 0.9% in February from January, the streaming category gained 1.5 share points to account for 34.3% of TV usage — ahead of 30.2% for cable, 23.8% for broadcast and 11.7% for other content distribution.
Broadcast and cable viewing was down 9.2% and 5.7%, respectively. Sports viewing on broadcast was down 64.7%, with only the Super Bowl available after the NFL playoffs concluded in January, and the 3.6% rise in drama viewing and the 6.8% rise in sitcom viewing weren’t enough to cover the loss. As was the case on broadcast, a 2.4% rise in cable news viewing (driven by President Biden’s State of the Union address) wasn’t enough to cover the 34.6% drop in sports viewing, resulting in a 5.7% drop in total cable viewing.