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Nielsen: Netflix’s ‘Squid Game’ Sustained Streaming Domination Through Oct. 17

After a record-setting performance in early October, Netflix’s global hit “Squid Game” hardly slowed down, besting all competition on Nielsen’s weekly list of the top streamed movies and shows across household televisions through Oct. 17.

The venerable TV ratings firm tracks Netflix, Amazon Prime Video, Hulu, Disney+ and Apple TV+.

South Korea’s “Squid Game,” a show about a dystopian game show in which contestants wage battles with fatalistic consequences, tracked more than 2.25 billion minutes streamed across nine episodes. That was enough to hold off Netflix series “You” with more than 1.9 billion minutes across 30 episodes, and “The Maid,” with almost 1.5 billion minutes across 10 episodes.

Brian Fuhrer, SVP of product strategy at Nielsen, said “Squid Game” gained global popularity at the start with 60% of viewers being multicultural. That percentage dropped to 40% as the program’s popularity and buzz grew.

“The initial buzz was really driven by Hispanic and African-American homes, and now the rest of the audience is catching up,” Fuhrer said on a video blog post.

Separately, longtime Showtime series “Shameless” made its debut on Netflix, quickly dominating the top licensed programs with 964 million minutes across 134 episodes. The non-PVOD access to Marvel Studios’ Black Widow on Disney+ attracted 441 million minutes streamed.

Original Shows:

Rank
 

SVOD Provider

 

Program Name

 

Number of Episodes

 

Minutes Streamed
(Millions)

1 Netflix Squid Game 9 2,254
2 Netflix You 30 1,938
3 Netflix Maid (2021) 10 1,474
4 Netflix The Great British Baking Show 69 519
5 Netflix Midnight Mass 7 445
6 Netflix Dave Chappelle: The Closer 1 357
7 Apple TV+ Ted Lasso 22 352
8 Hulu Only Murders In The Building 9 317
9 Netflix On My Block 38 311
10 Netflix Lucifer 93 307
Licensed shows:
 
Rank
 

SVOD Provider

 

Program Name

 

Number of Episodes

 

Minutes Streamed
(Millions)

1 Netflix Shameless 134 964
2 Netflix Cocomelon 15 662
3 Netflix The Blacklist 169 656
4 Netflix Seinfeld 166 581
5 Netflix NCIS 353 572
6 Netflix Criminal Minds 317 490
7 Netflix Greys Anatomy 379 416
8 Netflix Good Witch 80 357
9 Netflix Heartland 215 352
10 Netflix Supernatural 328 318

Movies:

Rank
 

SVOD Provider

 

Program Name

 

Number

 

Minutes Streamed
(Millions)

1 Disney+ Black Widow 1 441
2 Disney+ Hocus Pocus 1 240
3 Netflix Going In Style 1 239
4 Netflix The Forgotten Battle 1 195
5 Netflix Titanic (1997) 1 158
6 Disney+ Moana 1 155
7 Netflix The Guilty (2021) 1 155
8 Disney+ Tim Burton’s The Nightmare Before Christmas 1 151
9 Netflix My Little Pony: A New Generation 1 136
10 Disney+ Cruella 1 131

 

 

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