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Nielsen: Netflix’s ‘Squid Game’ Sets All-Time Streaming Record

The Netflix original series “Squid Game” dominated Nielsen’s weekly chart of the most popular movies and original series streamed to U.S. households the week ended Oct. 3.

The South Korean show about cash-strapped game contestants subjected to fatalistic consequences didn’t just lead all streamed content, it crushed the competition. The nine-part series generated more than 3.2 billion minutes streamed — topping the next four top-charting programs (all Netflix) combined.

The series, which entered the chart in mid-September with 206 million minutes, exploded last week with more than 1.9 billion minutes as buzz about the show radiated globally.

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“Almost two-thirds of the [Squid Game”] audience is multi-cultural, which is unusual,” Brian Fuhrer, SVP of product strategy at Nielsen, said in a recent webcast.

Netflix’s The Guilty was the most-streamed movie with 469 million minutes, while licensed show “Cocomelon” generated 635 million minutes across 12 episodes.

Original Series:

Rank
 

SVOD Provider

 

Program Name

 

Number of Episodes

 

Minutes Streamed (Millions)

1 Netflix Squid Game 9 3,260
2 Netflix Midnight Mass 7 1,171
3 Netflix Lucifer 93 536
4 Netflix The Great British Baking Show 67 534
5 Netflix Sex Education 24 469
6 Apple TV+ Ted Lasso 21 455
7 Amazon Goliath 32 359
8 Netflix The Circle 37 266
9 Hulu Only Murders In The Building 7 263
10 Disney+ What If…? 8 223

Licensed content:

Rank
 

SVOD Provider

 

Program Name

 

Number of Episodes

 

Minutes Streamed
(Millions)

1 Netflix Cocomelon 12 635
2 Netflix NCIS 353 560
3 Netflix Criminal Minds 316 515
4 Netflix Greys Anatomy 377 425
5 Netflix Heartland 215 421
6 Netflix Gilmore Girls 153 382
7 Netflix Manifest 42 337
8 Netflix Downton Abbey 50 301
9 Disney+ The Simpsons 535 284
10 Netflix Supernatural 328 283

Movies:

Rank
 

SVOD Provider

 

Program Name

 

Number

 

Minutes
Streamed (Millions)

1 Netflix The Guilty (2021) 1 469
2 Netflix My Little Pony: A New Generation 1 393
3 Netflix The Starling 1 322
4 Netflix Britney Vs Spears 1 300
5 Netflix Grown Ups 1 211
6 Disney+ Hocus Pocus 1 196
7 Disney+ Cruella 1 177
8 Disney+ Luca (2021) 1 170
9 Netflix Intrusion (2021) 1 161
10 Netflix No One Gets Out Alive 1 152

 

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