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Nielsen: Netflix’s ‘Red Notice’ Topped Disney’s ‘Shang-Chi’ in Streaming Debuts

Disney/Marvel Studios’ Shang-Chi and the Legend of the Ten Rings will end 2021 as one of the top domestic box office earners with more than $224.5 million in revenue.

But when the Asian superhero movie faced off against Netflix’s latest actioner Red Notice in streaming video last month, the result wasn’t even close. Red Notice, co-starring Dwayne Johnson, Ryan Reynolds and Gal Gadot, generated more than 1.8 billion minutes across U.S. television screens through Nov. 14, according to Nielsen. That compared with 1 billion minutes for Shang-Chi, which barely topped Disney’s Jungle Cruise with 980 million minutes. Cruise bowed simultaneously as a premium VOD purchase option on its July 30 theatrical debut.

“For the first time, we had four movies in the top list — two courtesy of Disney+ Day on Nov. 12,” Brian Fuhrer, SVP of product strategy for Nielsen, said on the weekly vlog post.

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Fuhrer said that while the audience for Shang-Chi was largely younger, male and Asian-American, compared to older viewers for Jungle Cruise, Netflix’s Red Notice was watched evenly across all target age demos, as well as male and female audiences.

“[Notice] really had a big audience, beating Shang-Chi by nearly 800 million minutes,” Fuhrer said.

*Squid game includes viewing to English and Korean versions.
Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.
 
Original Series:

Licensed Series:

Rank
 

SVOD Provider

 

Program Name

 

Number of Episodes

 

Minutes Streamed (Millions)

1 Netflix Cocomelon 15 812
2 Netflix Seinfeld 166 629
3 Netflix Criminal Minds 317 563
4 Netflix NCIS 353 509
5 Hulu/Netflix The Thundermans 66 480
6 Netflix Shameless 134 432
7 Netflix Greys Anatomy 381 419
8 Netflix Gilmore Girls 153 369
9 Netflix Supernatural 328 362
10 Amazon Dexter 96 332

Movies:

Rank
 

SVOD Provider

 

Program Name

 

Number

 

Minutes Streamed (Millions)

1 Netflix Red Notice 1 1,840
2 Disney+ Shang-Chi and The Legend of The Ten Rings 1 1,070
3 Disney+ Jungle Cruise 1 908
4 Netflix Love Hard 1 646
5 Netflix The Harder They Fall 1 564
6 Netflix Passing (2021) 1 236
7 Disney+ Home Sweet Home Alone 1 214
8 Disney+ Luca (2021) 1 197
9 Netflix Father Christmas Is Back 1 174
10 Disney+ Black Widow 1 168

 

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