Nielsen: Netflix’s ‘Inventing Anna’ Again Tops Weekly Streaming Chart

The Netflix original series “Inventing Anna” again dominated all streamed content on household TVs, tracking more than 2 billion minutes consumed across nine episodes in its second week after its release, according to new data from Nielsen for the week ended Feb. 27.

The series topped Netflix’s realty dating show, “Love is Blind,” with 1.3 billion minutes streamed across 24 weekly episodes, and three movies: Encanto with 1.16 billion minutes on Disney+, A Madea Homecoming on Netflix with 1 billion minutes, and Free Guy on Disney+ with 1 billion minutes.

Notably, Encanto scored its 10th straight week with more than 1 billion minutes consumed. Tyler Perry’s 12th Madea movie attracted Nielsen’s most diverse audience, generating more than 50% Black viewers, and 16% Latino.

“It’s another example of pulling different audiences, offering content that resonates,” Brian Fuhrer, Nielsen SVP of product strategy, said on the company’s weekly webcast.

Finally, the fourth season release of “The Marvelous Mrs. Maisel” on Amazon Prime Video cracked the top 10 with 719 million minutes. Fuhrer called out Amazon’s release strategy offering viewers two episodes per week, rather than the entire season at launch.

“Maybe we’re going to find out that two episodes is the sweet spot regarding release strategies,” he said.

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Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

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