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Nielsen: Netflix’s ‘You’ Tops Weekly (Oct. 31) Streaming Chart, Despite Shedding 42% Viewing Time

The Netflix original show “You” again led all series and movies streamed across U.S. household televisions for the week ended Oct. 31, according to new data from Nielsen. Starring Penn Badgley as a dangerously charming obsessive young man, who goes to extreme measures to insert himself into the lives of those he fixates on, “You” generated more than 1.5 billion minutes streamed across 30 episodes. That was down 42% from almost 2.8 billion minutes streamed in the week ended Oct. 24.

Regardless, the three-season series held off Netflix’s surging “Locke & Key” with 1.06 billion minutes, as well as enduring South Korean social phenomenon “Squid Game” with 1.02 billion minutes.

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The Disney+ movie Hocus Pocus topped all streamed movies with 471 million minutes, while licensed children’s series “Cocomelon” led all acquired shows with 807 million minutes across 15 episodes.

“‘Cocomelon’ is really interesting, because it splits viewing between ages 2-11 and 18-35 across multicultural lines,” Brian Fuhrer, SVP of product strategy, said on a podcast.

Fuhrer said the audience breakdown, which included 40% Hispanic and 25% black, mirrored the viewing audience for Netflix’s “Maya and the Three,” which tracked 481 million minutes across nine episodes.

*Squid game includes viewing to English and Korean versions.
Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

 

Original Shows:

Rank
 

SVOD Provider

 

Program Name

 

Number of Episodes

 

Minutes Streamed
(Millions)

1 Netflix You 30 1,551
2 Netflix Locke & Key 20 1,068
3 Netflix Squid Game 9 1,020
4 Netflix Maid (2021) 10 718
5 Netflix Maya And The Three 9 481
6 Netflix The Great British Baking Show 71 444
7 Netflix Inside Job 10 277
8 Apple TV+ Ted Lasso 22 275
9 Netflix Midnight Mass 7 268
10 Netflix Gabby’s Dollhouse 25 241

Licensed Shows:

Rank
 

SVOD Provider

 

Program Name

 

Number of Episodes

 

Minutes Streamed
(Millions)

1 Netflix Cocomelon 15 807
2 Netflix Shameless 134 624
3 Netflix Seinfeld 166 587
4 Netflix Criminal Minds 317 549
5 Netflix The Blacklist 169 539
6 Netflix In The Dark 39 538
7 Netflix NCIS 353 527
8 Netflix Greys Anatomy 379 427
9 Netflix Riverdale 96 394
10 Netflix Legacies 48 389

Movies:

 

Rank

 

SVOD Provider

 

Program Name

 

Number

 

Minutes Streamed
(Millions)

1 Disney+ Hocus Pocus 1 471
2 Netflix King Arthur: Legend of the Sword 1 324
3 Disney+ Tim Burton’s The Nightmare Before Christmas 1 309
4 Netflix Army of Thieves 1 294
5 Netflix Hypnotic (2021) 1 239
6 Disney+ Coco 1 196
7 Disney+ Black Widow 1 170
8 Netflix Night Teeth (2021) 1 164
9 Disney+ Moana 1 126
10 Disney+ Luca (2021) 1 121

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