October 14, 2021
Nielsen says it revamped its weekly streaming video data tracking to better determine user preferences across multiple platforms. The new data again suggested Netflix original movies and TV shows dominate among streamers, in addition to licensed programming.
The Netflix original series “Lucifer” generated 1.58 billion minutes across 93 episodes, and “Clickbait” streamed 732 million minutes across eight episodes for the week ended Sept. 19. The licensed show “Manifest” saw 712 minutes generated across 42 episodes.
The streamer’s original movie Kate generated 423 million minutes. The film stars Mary Elizabeth Winstead, Woody Harrelson, Miku Patricia Martineau, and Tadanobu Asano. Winstead plays a female assassin who has 24 hours to get vengeance on her murderer before she dies.
Brian Fuhrer, SVP of product strategy at Nielsen, said the weekly data underscores Netflix’s strength at re-energizing cancelled network shows for a new audience.
“‘Lucifer’ is a great example of taking an off-network show, developing additional seasons, and getting amazing traction,” Brian Fuhrer, SVP of Product Strategy, said in a vlog post.
Surprisingly, Fuhrer said the South Korean cult hit “Squid Game” didn’t make the chart with 207 million minutes. But he cautioned that buzz about the show, and increased viewer traction since its launch, would send the program skyrocketing in the coming weeks.
“We look forward to that,” Fuhrer said.