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Nielsen: Netflix Dominated Third-Party Licensed Content in 2021

Netflix spends billions of dollars annually creating original movies and TV shows around the world. The streamer has literally forced most distribution channels to enter the original content business, including ad-supported VOD, to remain competitive.

But Netflix also dominates the market for third-party network TV licensed shows, according to Nielsen. The data tracking service said that 13 of the top 15 third-party TV programs streamed on U.S. televisions in 2021 were licensed by Netflix.

From myriad seasons of “Criminal Minds,” “NCIS,” and “Grey’s Anatomy,” “The Gilmore Girls” to “The Walking Dead” and “The Blacklist,” Netflix subs streamed more than 365 million combined hours of shows across more than 2,500 episodes.

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Notably absent from the 2021 list compared with 2020: “The Office,” which topped Nielsen and Netflix licensed charts with 57 million hours streamed. Last year, however, the program went to NBCUniversal’s Peacock streaming platform — a service Nielsen doesn’t track.

“The numbers are not nearly as big as they were in 2020, but Netflix still ran the table,” Brian Fuhrer, SVP of product strategy, said on a webcast.

Indeed, catalog episodes of “Seinfeld” ranked 14th on the Nielsen chart, which included three months availability on Netflix and nine on Hulu.

“The heir apparent to ‘The Office’ was ‘Seinfeld,’ which is still finding its [legs],” Fuhrer said.

 

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