October 2, 2020
Netflix’s total domination of Nielsen’s weekly Top 10 streaming video chart ended for the period from Aug. 31 to Sept. 6, when the Disney+ premium VOD release of Mulan and Amazon Prime Video’s “The Boys” debuted at No. 10 and No. 3, respectively. Netflix had filled all 10 spots on Nielsen’s chart since it launched a month ago.
Netflix’s “Cobra Kai” topped the chart with 2.17 billion minutes viewed, followed by Lucifer with 1.42 billion minutes and Prime Video’s “The Boys” with 891 million. “Cobra Kai” is an original action comedy-drama series based on “The Karate Kid” movie franchise.
The live-action movie remake Mulan, which Disney launched exclusively to Disney+ subscribers at a $29.99 purchase price, logged 525 million minutes — suggesting the PVOD (or Premier Access, as Disney calls it) release resonated stronger with consumers than expected.
Scott Brown, GM of audience measurement at Nielsen, said the chart underscores the fact streaming video is growing in popularity. Brown said that among homes that can stream video, 25% of their TV viewing is spent accessing over-the-top content.
“Compelling content certainly helps to drive audiences to these streaming services,” Brown said in a statement, adding that the data showcases content’s appeal to diverse audiences.
“We look forward to the continued expansion of streaming measurement and providing the industry with this much-needed competitive insight,” he said.
- “Cobra Kai” (Netflix), 2.17 billion minutes viewed
- “Lucifer” (Netflix), 1.42 billion
- “The Boys” (Amazon), 891 million
- “The Office” (Netflix), 843 million
- “Criminal Minds” (Netflix), 675 million
- “Shameless” (Netflix), 639 million
- “Away” (Netflix), 631 million
- “Grey’s Anatomy” (Netflix), 616 million
- “The Legend of Korra” (Netflix), 541 million
- Mulan (Disney+), 525 million