Nielsen: HBO Max’s ‘The Last of Us’ Streaming Debut No Match for Netflix’s ‘Ginny & Georgia’

Netflix’s strategy releasing an entire season of episodes on a series’ launch continues to resonate with household streamers.

The streamer’s mother/daughter program “Ginny & Georgia” generated another 1.8 billion of minutes streamed to top Nielsen’s weekly top 10 chart of most-streamed content across household televisions the week ended Jan. 22. The tally was down 900 minutes from the previous week, but enough to hold off Netflix’s other newcomer “That ’90s Show” with almost 1.6 billion minutes.

Netflix’s licensing of “The Walking Dead” catalog generated 1.1 billion minutes across 177 episodes. The series, along with “Vikings: Valhalla” (975 million minutes) and animated show “Cocomelon” held off the first two episodes of the HBO Max post-apocalyptic series “The Last of Us,” with 837 million minutes, at No. 6.

Other catalog shows resonating with household streamers included “Bluey” on Disney+ with 695 million minutes across 114 animated episodes; “NCIS” with 695 million minutes across 339 episodes; and “Criminal Minds” at No. 10 with 659 million minutes across 330 episodes.

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Rank SVOD Provider Program Name No. of Episodes Minutes
Streamed (Millions)
1 Netflix Ginny & Georgia 20 1,804
2 Netflix That ’90s Show 10 1,590
3 Netflix The Walking Dead 177 1,103
4 Netflix Vikings: Valhalla 16 975
5 Netflix Cocomelon 18 885
6 HBO Max The Last Of Us 2 837
7 Netflix Wednesday (2022) 8 711
8 Disney+ Bluey 114 695
9 Netflix NCIS 339 695
10 Various Criminal Minds 330 659

Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, HBO Max, Hulu, Netflix, and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

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