Nielsen: ‘Falcon & Winter Soldier’ Gives Disney+ First Overall Chart Topper Since ‘Soul’ on Christmas

It took five weeks, but “The Falcon and the Winter Soldier” finally gave Disney+ its first overall No. 1 spot on Nielsen’s weekly Top 10 streaming chart across living room televisions for the week of April 12-18. The Marvel Universe-inspired series generated 855 million minutes streamed across five episodes — besting Netflix original movie Thunder Force, with 742 million minutes, and re-runs of “NCIS,” with 773 million minutes across 379 episodes.

Brian Fuhrer, SVP of product strategy at Nielsen, said “Falcon” won just one demo: 35- to 49-year-olds. Among viewers up to 11 years of age, “Cocomelon” ranked No. 1. Re-runs of “NCIS” topped 12-17 year-olds; and 18- to 34-year-olds coveted “Grey’s Anatomy.” Thunder Force was No. 1 among viewers up to age 64, while “Heartland” appealed to older viewers.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“Just an illustration of how important it is to have a diversity of programs that appeal to different groups to drive usage and subscriptions,” Fuhrer said.

In a twist, Netflix added four episodes of season two of “The Circle” for viewing to season one. The streamer will add four episodes each week going forward. Netflix typically releases an entire season all at once upon launch.

“An interesting hybrid strategy … and we’ll see how that resonates with viewers,” Fuhrer said. “[Streamers] have to figure out ways to make their content last and also give consumers an opportunity to view it in this time of constricted creation,” he said.

Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

Movies:

Rank

SVOD Provider

Program Name

Number

Minutes
Streamed (Millions)

1 Netflix Thunder Force 1 742
2 Netflix Why Did You Kill Me? 1 253
3 Netflix Synchronic 1 250
4 Disney+ Moana 1 166
5 Disney+ Raya and the Last Dragon 1 164
6 Netflix The Little Rascals 1 153
7 Netflix Saving Private Ryan 1 130
8 Disney+ Frozen 1 124
9 Netflix Concrete Cowboy 1 115
10 Netflix The Stand-In 1 114

Licensed Content:

Rank

SVOD Provider

Program Name

# of Episodes

Minutes (Millions)

1 Netflix “NCIS” 353 779
2 Netflix “Grey’s Anatomy” 369 629
3 Netflix “Cocomelon” 9 609
4 Netflix “Criminal Minds” 310 575
5 Netflix “Schitt’s Creek” 80 489
6 Netflix “Heartland” 167 430
7 Netflix “Nicky Ricky Dicky & Dawn” 83 326
8 Netflix “The Baker and the Beauty” 9 315
9 Netflix “Supernatural” 328 313
10 Netflix “New Girl” 146 290

Leave a Reply

Your email address will not be published. Required fields are marked *

eleven − 11 =

This site uses Akismet to reduce spam. Learn how your comment data is processed.