Cruella
Nielsen: Disney’s ‘Cruella’ Bows Atop Weekly Streamed Movies Through Aug. 29
September 23, 2021
Disney’s Cruella was the top-streamed movie in Nielsen households the week ended Aug. 29, generating 815 million minutes of streaming. The title, starring Emma Stone, was made available free to Disney+ subscribers on Aug. 27. The movie was originally released May 28 in theaters and as a $29.99 Premier Access Disney+ add-on.
Netflix again generated the most minutes streamed during the week: 1.38 billion minutes across 42 episodes for licensed former NBC primetime series “Manifest.” The time almost doubles the 705 million minutes streamed across the same number of episodes in the week ended Aug. 22.
Netflix began streaming the show — about a commercial flight that returns after five years — at the conclusion of the third season on NBC. Netflix recently greenlighted a fourth and final season, which will be produced by Warner Television.
Among original episodic programming, Netflix new original series, “Clickbait,” topped all competitors with 912 million minutes streamed across eight episodes. The series weaves between virtual and real identity, when family man Nick Brewer (Adrian Grenier) is abducted in a crime with a sinister online twist. The series also stars Zoe Kazan (“The Kindness of Strangers”) and Betty Gabriel (Get Out), among others.
Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.
Original Series:
| Rank |
SVOD Provider |
Program Name |
Number of Episodes |
Minutes |
|---|---|---|---|---|
| 1 | NETFLIX | CLICKBAIT | 8 | 912 |
| 2 | NETFLIX | OUTER BANKS | 20 | 483 |
| 3 | NETFLIX | GRACE AND FRANKIE | 83 | 469 |
| 4 | HULU | NINE PERFECT STRANGERS | 4 | 369 |
| 5 | NETFLIX | THE CHAIR | 6 | 310 |
| 6 | NETFLIX | VIRGIN RIVER | 30 | 288 |
| 7 | DISNEY+ | WHAT IF | 3 | 233 |
| 8 | NETFLIX | FAMILY REUNION | 34 | 199 |
| 9 | NETFLIX | THE DEFEATED | 8 | 194 |
| 10 | NETFLIX | LUCIFER | 83 | 190 |
Movies:
| Rank |
SVOD Provider |
Program Name |
Number |
Minutes Streamed |
|---|---|---|---|---|
| 1 | DISNEY+ | CRUELLA | 1 | 815 |
| 2 | NETFLIX | SWEET GIRL (2021) | 1 | 519 |
| 3 | NETFLIX | HE’S ALL THAT | 1 | 326 |
| 4 | NETFLIX | VIVO | 1 | 276 |
| 5 | HULU | VACATION FRIENDS | 1 | 275 |
| 6 | DISNEY+ | LUCA (2021) | 1 | 268 |
| 7 | NETFLIX | BOB ROSS: HAPPY ACCIDENTS, BETRAYAL & GREED | 1 | 263 |
| 8 | NETFLIX | THE LOUD HOUSE MOVIE | 1 | 213 |
| 9 | DISNEY+ | MOANA | 1 | 170 |
| 10 | AMAZON | THE WATER MAN | 1 | 135 |