News
Erik Gruenwedel
April 14, 2022
Disney/Pixar Animation’s original movie Turning Red maintained its No. 1 spot among all streaming content across household televisions for the week ended March 20. Nielsen said the movie tracked 1.67 billion minutes, less than 2% drop from the previous week’s premiere.
Netflix’s Ryan Reynolds comedy The Adam Project finished No. 2 despite losing minutes at 1.33 billion. Series “The Last Kingdom” finished No. 3 at 1.3 billion minutes, down 0.08% from 1.41 billion minutes.
Nielsen attributed to just three titles finishing with more than 1 billion minutes each due to an overlap with the annual March Madness NCAA College Basketball Tournament.
“A lot of competition for viewing this week,” Brian Fuhrer, SVP of product strategy, said on the webcast.
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Fuhrer said it was also rare to see the top three programs lose scant minutes in viewing from the previous week.
“Rarely do we see three programs so consistent week over week,” he said.
| Persons 2+ Total Minutes Viewed – March 14 – 20, 2022 |
| 1 |
Disney+ |
Turning Red |
1 |
1,675
|
| 2 |
Netflix |
The Adam Project |
1 |
1,339 |
| 3 |
Netflix |
The Last Kingdom |
46 |
1,317 |
| 4 |
Disney+ |
Encanto |
1 |
827 |
| 5 |
Netflix |
NCIS |
355 |
735 |
| 6 |
Netflix |
Cocomelon |
15 |
721 |
| 7 |
Netflix |
Good Girls |
46 |
689 |
| 8 |
Netflix |
Bad Vegan: Fame. Fraud. Fugitives. |
4 |
609 |
| 9 |
Netflix |
Criminal Minds |
321 |
599 |
| 10 |
Netflix |
Inventing Anna |
9 |
598 |
Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.
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