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Nielsen: Disney+, Netflix Dominated 2021 Domestic Streaming Content Consumption

Netflix ended last week on a Wall Street downer after investors punished the streaming behemoth’s stock for (barely) missing its Q4 subscriber growth projections and sluggish revenue growth forecast in 2022. On the flip side, Netflix’s episodic content continues to resonate with streamers, capturing nine of Nielsen’s top 10 most-watched series in the United States in 2021.

Nielsen said Netflix’s erstwhile Fox Network series “Lucifer” topped all series streamed on household televisions in 2021 with 18.34 billion minutes consumed across 93 episodes. That topped all nine episodes of Netflix original Korean program” Squid Game” with 16.43 billion minutes consumed. No. 3 on chart was “The Great British Baking Show” with 13.64 billion minutes streamed across 75 episodes.

Other Netflix chart toppers included, in order, “Virgin River” with 12.91 billion minutes, “Bridgerton” (12.36 billion); “You” (11.12 billion); “Cobra Kai” (10.92 billion); “The Crown” (9.65 billion); and “Longmire” at 8.89 billion minutes consumed.

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At No. 1o on the Nielsen 2021 chart was Hulu original series “The Handmaid’s Tale” with 8.56 billion minutes.

Nielsen’s weekly streaming charts tracks Amazon Prime Video, Apple TV+, Disney+, Hulu, and Netflix.

When it came to movies, Disney+ (aided by Disney/Marvel Studios) asserted a growing dominance, placing the top-four movies streamed in the U.S., led by Luca with 10.59 billion minutes, Moana (8.9 billion), Raya and the Last Dragon (8.34 billion) and Frozen II (5.75 billion).

Netflix’s Red Notice was the No. 5 most-watched movie at 5.53 billion minutes, followed by Disney’s Frozen (5.42 billion minutes); Soul (5.28 billion); Cruella (5.17 billion); Jungle Cruise (4.43 billion); Black Widow (4.41 billion); Coco (4 billion); and Avengers: Endgame (3.68 billion).

Amazon Prime Video entered the chart at No. 12 with The Tomorrow War with 4.05 billion minutes consumed.

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