Nielsen: Amazon’s ‘Coming 2 America’ Dominates Weekly Streaming

Amazon Prime Video’s pandemic decision to license Paramount Pictures’ Coming 2 America paid dividends, with the sequel co-starring Eddie Murphy and Arsenio Hall topping all content streamed on living room televisions for the week of March 1-7, according to new data from Nielsen.

Paramount sold the movie rights after exhibitors were forced to shut down due to government mandates due to coronavirus infection concerns.

The movie tracked more than 1.4 billion minutes streamed, easily topping Netflix’s Bigfoot Family and Golden Globe winner I Care a Lot with 363 million minutes each respectively. It marked the first time a non-Netflix title has finished atop the weekly chart Nielsen launched last September.

Brian Fuhrer, SVP of product strategy, said 40% of the movie’s viewers originated in black homes, which he said helped place a motion picture ahead of original TV and licensed content.

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“It’s very rare for a movie to take the top slot,” Fuhrer said. “We have to go all the way back to [Netflix’s] Spenser Confidential, and more recently [Disney’s] Soul, which was supplanted by [Warner Bros. Pictures’] Wonder Woman 1984 for a movie to win the week.”

Notably, “WandaVision” (924 million) could not unseat Netflix’s “Ginny & Georgia” (1.16 billion) for top spot on the original series chart.

“‘WandaVision’ had a great run, in the top 10 every week, it just couldn’t take the top slot,” Fuhrer said. “I think this was the peak.”

Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

Licensed Content

Rank

SVOD Provider

Program Name

Number of Episodes

Minutes Streamed
(Millions)

1 Netflix “Criminal Minds” 307 929
2 Netflix “Grey’s Anatomy” 366 858
3 Netflix “Good Girls” 34 579
4 Netflix “NCIS” 353 555
5 Netflix “Schitt’s Creek” 80 493
6 Netflix “Cocomelon” 6 475
7 Netflix “Heartland” 158 475
8 Netflix “iCarly” 60 431
9 Netflix “Supernatural” 328 400
10 Netflix “The Sinner” 24 334

Movies

Rank

SVOD Provider

Program Name

Number

Minutes Streamed
(Millions)

1 Amazon Coming 2 America 1 1,413
2 Netflix Bigfoot Family 1 363
3 Netflix I Care a Lot 1 363
4 Disney+ Raya and the Last Dragon 1 355
5 Netflix Moxie 1 257
6 Netflix Biggie: I Got A Story To Tell 1 203
7 Disney+ Moana 1 185
8 Netflix The Dark Knight 2 176
9 Netflix No Escape 1 141
10 Disney+ Frozen 1 134

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