Nielsen: Amazon’s ‘Coming 2 America’ Dominates Weekly Streaming
April 1, 2021
Amazon Prime Video’s pandemic decision to license Paramount Pictures’ Coming 2 America paid dividends, with the sequel co-starring Eddie Murphy and Arsenio Hall topping all content streamed on living room televisions for the week of March 1-7, according to new data from Nielsen.
Paramount sold the movie rights after exhibitors were forced to shut down due to government mandates due to coronavirus infection concerns.
The movie tracked more than 1.4 billion minutes streamed, easily topping Netflix’s Bigfoot Family and Golden Globe winner I Care a Lot with 363 million minutes each respectively. It marked the first time a non-Netflix title has finished atop the weekly chart Nielsen launched last September.
Brian Fuhrer, SVP of product strategy, said 40% of the movie’s viewers originated in black homes, which he said helped place a motion picture ahead of original TV and licensed content.
Subscribe HERE to the FREE Media Play News Daily Newsletter!
“It’s very rare for a movie to take the top slot,” Fuhrer said. “We have to go all the way back to [Netflix’s] Spenser Confidential, and more recently [Disney’s] Soul, which was supplanted by [Warner Bros. Pictures’] Wonder Woman 1984 for a movie to win the week.”
Notably, “WandaVision” (924 million) could not unseat Netflix’s “Ginny & Georgia” (1.16 billion) for top spot on the original series chart.
“‘WandaVision’ had a great run, in the top 10 every week, it just couldn’t take the top slot,” Fuhrer said. “I think this was the peak.”
Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.
Licensed Content
| Rank |
SVOD Provider |
Program Name |
Number of Episodes |
Minutes Streamed |
|---|---|---|---|---|
| 1 | Netflix | “Criminal Minds” | 307 | 929 |
| 2 | Netflix | “Grey’s Anatomy” | 366 | 858 |
| 3 | Netflix | “Good Girls” | 34 | 579 |
| 4 | Netflix | “NCIS” | 353 | 555 |
| 5 | Netflix | “Schitt’s Creek” | 80 | 493 |
| 6 | Netflix | “Cocomelon” | 6 | 475 |
| 7 | Netflix | “Heartland” | 158 | 475 |
| 8 | Netflix | “iCarly” | 60 | 431 |
| 9 | Netflix | “Supernatural” | 328 | 400 |
| 10 | Netflix | “The Sinner” | 24 | 334 |
Movies
| Rank |
SVOD Provider |
Program Name |
Number |
Minutes Streamed |
|---|---|---|---|---|
| 1 | Amazon | Coming 2 America | 1 | 1,413 |
| 2 | Netflix | Bigfoot Family | 1 | 363 |
| 3 | Netflix | I Care a Lot | 1 | 363 |
| 4 | Disney+ | Raya and the Last Dragon | 1 | 355 |
| 5 | Netflix | Moxie | 1 | 257 |
| 6 | Netflix | Biggie: I Got A Story To Tell | 1 | 203 |
| 7 | Disney+ | Moana | 1 | 185 |
| 8 | Netflix | The Dark Knight | 2 | 176 |
| 9 | Netflix | No Escape | 1 | 141 |
| 10 | Disney+ | Frozen | 1 | 134 |