Nielsen: 56% of U.S. TV Consumers Stream Video

It’s official: The majority of American TV consumers also stream video.

New data from Nielsen found that 56% of domestic consumers stream video compared to 48% in 2018 and 40% in 2017.

The average consumer watches more than two hours of streamed content daily, which is up from slightly less than two hours last year.

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At the same time, linear TV consumption remains most popular among 82% of streamers — with almost 90% still watching pay-TV networks.

Nielsen found that 65% of U.S. households can now stream video compared to 59% in 2018 and 51% in 2017.

Among U.S. cities, Austin, Texas has the highest percentage (70%) of streaming users, while Pittsburgh, Pa., has the lowest at 45%. Cleveland residents spent the most time streaming video at two hours and 29 minutes per day.

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