August 22, 2019
Paw Patrol: Ready, Race, Rescue, a feature-length episode of the Nickelodeon series, will be released Sept. 2 exclusively at Walmart on DVD along with other series merchandise.
The DVD will be bundled with a digital copy of the 44-minute episode at $14.96.
The preschool series “PAW Patrol” is produced by Spin Master Entertainment. Ready, Race, Rescue follows the 2018 direct-to-video release Paw Patrol: Mighty Pups. In the new adventure, the pups take to the track for the Adventure Bay 500 and need to speed into action when legendary race car driver, The Whoosh, can’t compete.
The Ready, Race, Rescue product assortment will include toys, apparel, accessories, footwear, home, and health and beauty items. Walmart and Viacom Nickelodeon Consumer Products are also partnering on events in 800 stores nationwide the weekend of Sept. 7.
VNCP is also planning race-themed marketing initiatives to celebrate the exclusive collection, starting with a NASCAR sponsorship with partner Spin Master Entertainment. A Ready, Race, Rescue-themed Kids Zone, “Paw Patrol” costumed character appearances and activations will be featured at NASCAR’s event in Richmond, Va., Sept. 21. In the lead up to the event, seven influencers across the country will “Race Across America” and post from various states before “arriving” in Richmond.
In its sixth season, “Paw Patrol” follows a pack of rescue pups — Chase, Marshall, Rubble, Skye, Rocky, Zuma, Everest and Tracker — who are led by a tech-savvy boy named Ryder. The series features a curriculum that focuses on citizenship, social skills and problem-solving. Nickelodeon recently renewed the series for a seventh season of 26 half-hour episodes.