March 31, 2021
Nickelodeon March 31 announced it would live-stream “Paw Patrol Live! At Home,” an interactive streaming event targeting preschoolers April 24-25. The virtual extravaganza includes: a 45-minute interactive stage show that puts kids at the center of the action; an opportunity to watch the show in a shared viewing room with friends and family; and an immersive pre-show area with games, videos, printable activities and more.
“As we look forward to a return to normalcy and welcoming families back to our live events, we continue to invest in innovative ways to grow our Nickelodeon Experiences business during these unprecedented times,” Amy Hyland, EVP of Nickelodeon strategy, business development and operations, said in a statement.
The “Paw Patrol Live! At Home” show, which will be available in English and Spanish, was originally conceived for the stage by VStar Entertainment as “Paw Patrol Live! Race to the Rescue.” This reimagined production recreates a communal theater-like experience enhanced by the interactive livestream production.
Accessible immediately following ticket purchase, parents can log onto the “Race Ready Room,” a fully immersive area that features digital games, printable activity sheets, an e-shop, a Pup Pup Boogie dance-along video; a series of ‘how to’ videos to help families navigate the pre-show area and interactive show elements and more.
A fully customizable AR avatar responds to viewers’ participation via motion and sound capture, while a virtual, customizable screen overlay version of Ryder’s communication device allows guests to click on the badge of one of the members of the Paw Patrol and have their virtual pad display in the core colors of that pup. Their selected character will also speak directly to them during select moments in the show.
Purchase options include a single ticket, which allows access on one device; as well as a group ticket which includes a single ticket and three additional access codes that can be shared with friends and family, allowing guests to experience the show in a shared viewing room and communicate through a “watch together” video chat. Guests can also choose from three show times — 7 a.m. PT/10 a.m. ET, 9 a.m. PT/12 p.m. ET, and 2 p.m. PT/5 p.m. ET. Additionally, beginning April 26, families who purchased a single or group access ticket will be able to log on and re-watch the show through May 2.