March 29, 2019
Nickelodeon March 29 announced the acquisition of children’s learning technology platform Sparkler for its branded Noggin subscription streaming video service.
Viacom-owned Nickelodeon named Sparkler co-founder Kristen Kane EVP for the preschool subscription service that features more than 1,500 full-length library episodes, short-form videos, Spanish-language videos and music videos.
Over the next year, Sparkler’s technology will be integrated into Noggin’s platform, enabling parents to guide and support their kids’ growth and development through playable content and experiences on and off screen, with personalized features that track progress over time.
Kane will oversee the integration of Sparkler and drive Noggin’s strategy and next phase of development as an educational digital platform. She will be based in New York and report to Brian Robbins, president of Nickelodeon.
“Pairing Sparkler’s capabilities with our curriculum-driven content will fully transform Noggin into a premier interactive learning destination for preschoolers and their families,” Robbins said in a statement. “Kristen brings extensive experience in the education and technology space, and she will help drive Noggin’s growth with an increased focus on delivering even greater value to our direct-to-consumer service.”
Subject to the terms of the transaction, Sparkler’s work with schools, healthcare providers, and social services providers will continue through a new non-profit organization called Sparkler Learning, and Viacom will support its mission of helping families give their children a strong start in life through partnerships with educators, doctors, and others serving young families.
Previously, Kane was the founding COO of Amplify, an education technology company dedicated to collaborating with educators to create learning experiences for students K-12. Prior to that, she was COO of the New York City Department of Education in the Bloomberg administration, responsible for the implementation of reforms and oversight of daily operations. Kane also served at the Federal Communications Commission, where she led the development of strategies for applying broadband technologies in the education, healthcare, and energy sectors.
Since its launch in 2015, Noggin has ranked among one of the Top 10 Kids Apps on the Free Apps chart on the App Store, in addition to the No. 1 grossing app for music and video in the family category on Google Play. Noggin was also selected by Apple as an Apple TV app of the year.
Since launching in 2015, Noggin subscriptions have grown by triple digits from 2017 to 2018, and the service is currently available for iPad, iPhone, Apple TV, Android, Fire tablet and Roku devices, as well as on Amazon’s Prime Video Channels and The Roku Channel.