February 21, 2018
Nickelodeon Feb. 21 announced the international launch of Nick Jr. Play, interactive app that enables parents of preschool-age children access to Nick Jr. shows, games and music on portable devices.
Since the domestic launch of the Nick Jr. app in 2014, the platform has generated more than 16 million downloads to date. Foreign expansion begins in the U.K. and Denmark, with additional markets to follow.
Nick Jr. Play is available on iOS and Android, with multi-language support.
Content includes access to full TV episodes, educational games, and original videos. Users can explore with easy-to-use swiping and tapping. Available videos and games include content from the network, including “PAW Patrol,” “Nella The Princess Knight,” “Dora the Explorer,” and “Bubble Guppies,” among others.
Nick Jr. Play is the latest addition to Viacom Play Plex, a suite of apps for each of Viacom’s international brands, which include Nick Play, MTV Play, Comedy Central Play and BET Play.
“Nick Jr. Play combines programming with interactive play that families can do together from the comfort of home,” Kate Sils, VP multiplatform and brand engagement, Nickelodeon International, said in a statement.
In Denmark, Nick Jr. Play will be available through a partnership with YouSee and available via YouSee’s advantage program for mobile, TV and broadband subscribers. The Danish launch offering will also include Nickelodeon Play.