August 17, 2022
The National Football League Aug. 17 announced a new three-year partnership with British television operator and content producer ITV. The deal includes free-to-air television and on-demand streaming rights to select NFL programming, including Super Bowl LVII, in the U.K. and Ireland.
The programs will be co-hosted by Laura Woods, U.K. Sports Presenter of the Year, along with game analysts Osi Umenyiora, a two-time Super Bowl winner with the New York Giants, and Jason Bell, formerly with the Dallas Cowboys, when ITV kicks off its coverage on Sept. 9 with the first in a series of hour-long weekly shows, airing at 11:30 p.m. on ITV.
The 2022 NFL season kicks off the previous night when the defending Super Bowl champions Los Angeles Rams take on the Buffalo Bills.
ITV will air Super Bowl LVII, live from Glendale, Ariz., on Feb. 12, 2023, as well as two of the season’s three London Games. The New York Giants face the Green Bay Packers at Tottenham Hotspur Stadium on Oct. 9, and the Jacksonville Jaguars host the Denver Broncos at Wembley Stadium on Oct. 30.
The new partnership marks the NFL’s return to ITV for the first time since the network aired the last of its three consecutive Super Bowls in 2007. The NFL has recently aired games on the BBC.
“This deal will bring to ITV viewers the very best of the NFL each week in our highlights shows throughout the season as well as key live games,” Niall Sloane, ITV Director of Sport, said in a statement.
Henry Hodgson, managing director, NFL U.K., said the time was right to movie to a new media partnership following seven years of NFL coverage on BBC TV.
“This is another significant milestone for the NFL in [the U.K.],” Hodgson said. “With the momentum behind fan growth, more London games, successful British players in the NFL, the launch of an Academy and a charitable foundation — this announcement is another sign of our ambition to grow and develop the sport in the U.K.”
The weekly ITV show will focus on providing NFL fans, new and old, with an update on everything they need to know heading into each weekend of NFL games. The show will also be repeated Saturdays on ITV4 and will be available on ITV Hub.
ITV’s NFL programming will also be broadcast on STV in Scotland and Virgin Media in Ireland, while all programming will be also available on VOD on ITV Hub, ITV Hub+, STV Player and VM Player.
ITV is co-owner of the BritBox subscription streaming platform.