December 29, 2020
The Dec. 26 NFL game between the San Francisco 49ers and Arizona Cardinals was the first professional regular season football game to be exclusively streamed online without a national broadcast. The week 15 matchup was viewed in part by 11.2 million people, including 4.8 million “average minute audience” on Amazon Prime Video and Twitch — a record for an NFL game. The game was also broadcast locally in San Francisco and Phoenix — upping the “average minute audience” to 5.9 million.
Notably, the NFL said that viewers streamed more than 800 million combined minutes of the game, which would rank it among Nielsen’s weekly Top 10 streaming content chart tracking Netflix, Amazon Prime Video, Hulu and Disney+.
Prime Video is the current streaming partner for “NFL Thursday Night Football,” which is broadcast nationally by Fox Sports.