New Facebook AR Mask Lets Fans Experience ‘Avengers: Infinity War’

Potential spoilers for Avengers: Infinity War ahead.

A new augmented reality enhancement for the Facebook mobile app is giving fans a chance to experience a key moment in Marvel Studios’ Avengers: Infinity War.

The Avengers: Infinity War custom Facebook AR mask is timed to celebrate the film’s release on Blu-ray, DVD and 4K Ultra HD Blu-ray Aug. 14. The movie is available now through digital retailers.

In the film, the Avengers must come together to stop an intergalactic warlord named Thanos from gaining the six Infinity stones, which when combined will allow him to achieve his goal of eliminating half the population of the universe with the snap of his fingers, a move he believes will alleviate the burdens of limited resources.

The AR mask’s camera effect allows fans to see themselves turn to dust as if they were a victim of Thanos’ snap.

To use the mask, fans simply log into their Facebook app with a mobile device and go to to load the AR effect. With the camera in selfie mode, users can implement the effect by opening their mouths. The video can be saved and posted to Facebook with the caption THANOS IS HERE! @Avengers #InfinityWar.

The effect is designed to work on iPhone devices 5s or newer and Android devices from 2012 onwards. The effect does not work on desktop computers.

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