New Company Headed by Bill Sondheim Slates First Digital, DVD Release

Greenfield Media has set a Dec. 3 digital and DVD release date for The Reliant, an independent faith-based film with a pro-Second Amendment rights message that stars Kevin Sorbo, best known as television’s “Hercules.”

The film is being released to home audiences after a limited theatrical run in late October. The Reliant grossed close to $500,000 and sold approximately 35,000 tickets, Greenfield says.

The film follows a young family as they struggle to survive on the outskirts of their burning town after an economic collapse – and a government seizure of guns. When they capture a thief attempting to steal from them, they discover the attack on their home was no random act of violence. “They are torn between justice and mercy, and struggle to trust in God in the crisis of their lives,” according to a news release. “The film answers the question of what will you do to protect your own family.”

The Reliant opened Oct. 24 with a one-night Fathom Events showing on 722 screens. The marketing program included a media tour by Sorbo, targeted social media ad buys and support from the NRA.

“We focused on a grass-roots push in middle American markets, which resulted in a successful Fathom event that exceeded all expectations,” said Bill Sondheim, the veteran home entertainment executive who launched Greenfield Media earlier this year.

“That enthusiasm has carried over to both the physical and the digital releases as witnessed by the film grabbing the No. 1 pre-order spot on Amazon the week after the Fathom event.”

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He said the film will be distributed to home audiences through Distribution Solutions, which is “ideally suited to maximize this mass merchant-oriented film.”

In addition to Sorbo, The Reliant starts Brian Bosworth, Mollee Gray, and Eric Roberts.

Prior to launching Greenfield Media, Sondheim most recently served as president of the entertainment group at Cinedigm Corp. Before joining Cinedigm in October 2013, Sondheim was president of entertainment and worldwide distribution for Gaiam, later Gaiam Vivendi, which was ultimately sold to Cinedigm. From 2005 to 2007, he oversaw the development of Sony Music Entertainment’s dual disc technology initiative.

Before Sony, Sondheim was president of GT Brands LLC and, before that, president of Polygram Filmed Entertainment’s video distribution entity when it appeared PolyGram was on the cusp of becoming the seventh major, through hit theatrical movies like What Dreams May Come, with Robin Williams and Cuba Gooding Jr., and The Game, with Michael Douglas and Sean Penn.

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