December 3, 2020
Zoë Friend, VP of consumer insights at Netflix for the past five years, has joined U.S. research firm MarketCast as SVP of Custom Research and Insights. Prior to Netflix, Friend was SVP of worldwide research and strategy at Paramount Pictures.
At Los Angeles-based MarketCast, Friend will focus research efforts around the company’s entertainment platforms, film, sports and lifestyle brands. At Netflix, Friend helped develop a team of 40 researchers and was part of co-founder/CEO Reed Hastings’ senior management team.
Friend join a MarketCast organization, which includes former executives from Nielsen, Gracenote, IACNRG, Inscape, DreamWorks and Comscore. Earlier this year, MarketCast acquired data firm Deductive and integrated its previous acquisitions of social digital opinion measurement firm Fizziology, custom research and insights firm Insight Strategy Group, and Turnkey Intelligence (sports) under the MarketCast brand.
“Zoë’s experience building a high performing research team at one of the world’s most tech forward media companies will be invaluable as we continue to aggressively grow and transform our business,” CEO John Batter said in a statement. “Zoë brings the right balance of research acumen and client service expertise to our lineup, and we are thrilled that she has chosen MarketCast as the next chapter in her life and career.”