November 1, 2021
Netflix’s “You” remained No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended Oct. 29. The thriller about a serial killer who falls in love had 50 times the demand of an average series after a 9.6% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “You” was No. 4 on Parrot’s List of all TV shows.
HBO Max’s “Titans” remained No. 2 on the digital originals chart. The superhero series had an 11.9% dip in demand expressions to give it 41.2 times the demand of an average show. “Titans” was No. 6 on Parrot’s list of all TV shows.
Netflix’s South Korean import “Squid Game” stayed No. 3 on the digital originals chart. The survival drama had 36.6 times the average series demand but dropped 8.2% in demand expressions. “Squid Game” was No. 10 on Parrot’s list of all TV shows.
The Emmy-winning Apple TV+ soccer comedy “Ted Lasso” rose a spot to No. 4. The series had 36.1 times the demand of an average show and an 2.4% drop in demand expressions.
Netflix’s perennially popular “Stranger Things” slid to No. 5 on the originals chart. The series had an 11.9% drop in demand expressions to give it 35.1 times the demand of an average show.
The only digital originals in the top 10 to experience a growth in demand expressions during the week were Disney+ “Star Wars” series “The Mandalorian” and “Star Wars: The Clone Wars,” both of which won trophies at the Oct. 26 Saturn Awards, which honor sci-fi, fantasy and horror entertainment.
“Mandalorian,” which won “Best Television Presentation,” had a 3.6% rise in demand expressions to take No. 6 on the digital originals chart. “Clone Wars,” which won “Best Animated Series,” had a 13.6% rise in demand expressions to move it up eight spots to No. 10.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 73.5 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.