April 8, 2020
Netflix may or may not have shrewdly launched (on March 20) the original documentary limited series “Tiger King: Murder, Mayhem and Madness” during a pandemic.
In any event, the program is generating a lot of buzz — and eyeballs.
The seven-episode series, which explores the world of big cat breeding and bizarre underworld where the animals appear at times to be the least frightening characters, reportedly generated 34 million Netflix households in its first 10 days.
The show has now become water cooler talk on radio, averaging 19 million per minute in the U.S. between March 20-29, according to Nielsen. The streaming interest topped season two of Netflix’s perennial juggernaut “Stranger Things” (17.5 million per minute), while falling just shy of season three (20.5 million).
Nielsen’s “SVOD content ratings” tracking does not factor in mobile, PC viewing and is limited to the United States — all factors Netflix executives in the past have cited as incomplete data on a show’s true viewership.
Regardless, Netflix has not officially released data on the show’s performance, and media reports say the SVOD pioneer is producing additional content around the show.