January 24, 2022
Nielsen said a record 183 billion viewing minutes were streamed on household televisions in the U.S. during Christmas week 2021 — led by Netflix’s “The Witcher” and second-season debut of “Emily in Paris.”
“The Witcher,” which stars Henry Cavill in the fantasy series, saw viewership increase 25% to 2.7 billion minutes — in its second week of release. The new season of “Emily in Paris,” starring Lily Collins, scored big with female streamers (78% audience share), generating 939 million minutes to edge out the season finale of “Hawkeye,” also with 939 million minutes.
“The big news [that week] was a lot of new content introduced,” Brian Fuhrer, SVP of product strategy at Nielsen, said on the videocast. “It looks like ‘Emily’ and ‘Hawkeye’ tied, but unrounded, ‘Emily’ did just beat ‘Hawkeye’ for No. 2.”
Notably, Fuhrer said the season-ending episode of “Hawkeye,” which features Jeremy Renner and Hailee Steinfeld in the Marvel Cinematic Universe series, was the most-watched for the Disney+ program.
“It built steam, built buzz over the last two or three episodes,” Fuhrer said.
The same trend applied to Amazon Prime Video’s “The Wheel of Time,” which saw its weekly viewing minutes increase more than 30% to 638 million minutes for the season-ending eighth episode.
Among feature films, Prime Video’s Being the Ricardos topped all movies with 604 million minutes streamed watching Nicole Kidman and Javier Bardem play Lucille Ball and Dezi Arnaz in the former TV stars’ complicated business/personal relationship.
“Seventy percent of the audience was over 50, with 37% of that percentile over the age of 65,” Fuhrer said, adding that Prime Video content tends to trend toward older demos.
“Being the Ricardos was definitely red meat for that group,” he said.