December 10, 2020
The original series “The Queen’s Gambit” is paying off for Netflix as the series starring Anya Taylor-Joy remained on top of Nielsen’s weekly Top 10 subscription streamed video shows on television through Nov. 15. The seven-episode series generated 1.37 billion minutes streamed, down about 5% from 1.45 billion minutes during the previous week.
Other podium spots included Disney+ original series “The Mandalorian” at No. 3 with 873 million minutes across 11 episodes — down almost 9% from 955 million minutes during the previous-week period. Former NBC sitcom “The Office” finished No. 2 with 1.08 billion minutes across 192 episodes. That was down just slightly from 1.09 billion minutes in the previous week. The series leaves Netflix Jan. 1, 2021 for its new exclusive home on NBCUniversal’s Peacock streaming service.
Netflix again dominated the chart, grabbing nine of the 10 spots largely on the backs of network television shows such as “Greys Anatomy,” NCIS” and “The Blacklist,” among others.
“The story this week is about royalty,” Brian Fuhrer, SVP of product strategy at Nielsen, said in a webcast alluding to the chess series and “The Crown.” Fuhrer said 23 million unique viewers have streamed “Gambit” since its launch on Oct. 23. “It’s continuing to resonate,” he said.
Fuhrer said the story of that week included expanding the audience for “The Crown,” which saw 66% of viewers above the age of 55.
“Most of ‘The Crown’ audience has been younger, but with [with the older demo] that’s a really effective tool at crossing over and bringing in audiences that don’t traditionally watch SVOD, as well as a ‘gateway drug’ for Netflix.”