Netflix’s ‘Stranger Things’ and ‘Cobra Kai’ Still Sit Atop Parrot’s Digital Originals Demand Chart

Netflix’s supernatural thriller “Stranger Things” remained No. 1 on Parrot Analytics’ digital originals U.S. rankings the week ended Sept. 16. The series had a 7.5% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 75.8 times the demand of an average series. “Stranger Things” was No. 2 on Parrot’s list of overall TV shows.

Another Netflix series, “Cobra Kai,” remained No. 2 with 69.5 times average demand after a 57.1% uptick in demand expressions the week following the Sept. 9 premiere of all 10 episodes from the fifth season of the “Karate Kid” sequel series. “Cobra Kai” was No. 5 on Parrot’s list of overall TV shows.

The Disney+ “Star Wars” spinoff “The Mandalorian” rose to No. 3 on the digital originals chart with a 25.2% rise in demand expressions and 41.1 times average demand. A trailer for the upcoming third season was made public at Disney’s D23 Fan Expo in Anaheim Sept. 10.

Netflix’s “The Crown” jumped back into the top 10 at No. 4, with a 129.5% rise in demand expressions following the death of Queen Elizabeth II, whose early years on the throne are dramatized by the show. It was No. 33 the previous week. “The Crown” had 39.5 times average demand. The fifth season is expected in November.

Hulu’s “The Handmaid’s Tale” rose eight spots to No. 5, with a 30.5% rise in demand expressions and 33.29 times average demand after the premiere of its fifth season Sept. 14. The dystopian drama has been renewed for a sixth and final season as well.

The Apple TV+ comedy “Ted Lasso” rose five spots to No. 6, gaining a 26.4% rise in demand expressions and 33.27 times average demand after the show took home several Emmy wins Sept. 12, including a second-consecutive trophy for Best Comedy Series.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “Game of Thrones,” with 111.6 times average demand, getting a boost from of prequel series “House of the Dragon,” which was No. 7 with 55.4 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.


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