Netflix’s ‘On My Block’ Sees Big Spike in Demand, Parrot Analytics Data Shows

Netflix’s “Stranger Things” solidified its hold on the No. 1 spot on the top 10 digital originals chart for the week ended April 7, with a nearly 7.3% spike in demand, according to Parrot Analytics’ Demand Expressions data.

A new Netflix digital original, “On My Block,” shot up to No. 2 from No. 5 the previous week, with a 12.5% demand increase.

The coming-of-age series was created by Lauren Lungerich,  Eddie Gonzalez, and Jeremy Haft. The first season, with 10 episodes, debuted on Netflix on March 16.

The series has been hailed by critics and fans alike for its storylines, acting and cast, featuring young black and Latino actors such as Sierra Capri, Jason Genao, Brett Gray, Diego Tinoco, Ronni Hawk, and Jessica Marie Garcia.

Starting with “13 Reasons Why” a year ago, Netflix has made a conscious attempt to reach teens and young adults with a string of new series.  Last fall, the streaming service released the second season of “Stranger Things” and continued this year with high-profile additions like “The End of the F…ing World,”  “Everything Sucks” and “On My Block.”

“On My Block” and “Alexa & Katie” (No. 40 on the digital originals chart the week ended April 7), in particular, represent Netflix’s ambition to dominate the sanitized teenage television category with realistic and heartfelt dramas.

New to the top 10 digital originals chart is the Spanish limited series “Money Heist” (“La Casa De Papel”), which bowed at No. 3.  Netflix bought global distribution rights to the heist drama earlier this year and re-edited the original run of nine episodes into 15 different untitled episodes, released as two seasons. Netflix released the second season on April 6 with a runtime of 40 to 50 minutes instead of the original 70 minutes per episode.

The top of the overall TV series chart remains mostly unchanged from the prior week, with “Spongebob Squarepants” and “The Walking Dead” still perched at No. 1 and No. 2, respectively (although “Spongebob” experienced a 9% drop in demand).

A 13.8% spike in demand sent “Supernatural” up to No. 3 from No. 4 the prior week, replacing “Game of Thrones,” which slipped to No. 6 after a 5.8% drop in demand.

ABC’s “American Idol” rose to No. 4 from No. 5, driven by an 8.4% increase in demand.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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