April 10, 2020
Netflix’s “Money Heist,” known internationally as “La Casa de Papel,” was the No. 1 most in-demand series in the world April 3-5 according to global demand data insights company Parrot Analytics. The fourth season of the series debuted April 3.
From April 3 to 5, “Money Heist” was 31.75 times more in demand than the average series globally. Compared with the first three days of the series’ season three debut, demand during season four’s first three days was up 36.6%. From July 19 to 21, 2019, “Money Heist” season three drew 23.24 times the demand of the average series globally and was the fourth most in-demand series.
The Spanish series was more popular on a per capita basis in the Philippines, the United States, France and Italy than it was in Spain.
“This is a remarkable milestone for a Spanish production,” said Alejandro Rojas, director of applied analytics at Parrot Analytics. “Since the series’ premiere in 2017 and for months before Netflix added it to its catalog, Parrot Analytics tracked higher than usual demand not only in Spain, but in several international markets. It was clear then that series creator Álex Pina found a powerful way to connect with audiences across cultures and languages. After it became available on Netflix, its demand accelerated with each new season. Netflix has capitalized on this strong demand and leveraged its international platform to catapult the series into a truly global hit.”