October 10, 2022
Netflix’s controversial miniseries “Dahmer — Monster: The Jeffrey Dahmer Story,” rose a spot to No. 2 on Parrot Analytics’ digital originals U.S. rankings the week ended Oct. 7, buoyed by a 19.1% increase in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 61 times the demand of an average series.
The success of “Dahmer” pushed the previous week’s No. 2 digital original, “Cobra Kai,” to third place, as the action series suffered a 20.4% drop in demand expressions to give it 45.9 times average demand.
“Stranger Things” remained No. 1 on the digital originals chart. Despite a 5% decline in demand expressions, the long-running series still had 81.2 times the average series demand.
“Stranger Things” finished the week at No. 2 on Parrot’s list of overall TV shows. “Dahmer” was No. 6 and “Cobra Kai” was No. 10.
Amazon’s “The Lord of the Rings: The Rings of Power” rose up to No. 7 and had 30.3 times the average series demand. Like “House of the Dragon,” Parrot said it expects “Rings of Power” to also see an increase in audience attention over the next couple of weeks as it gets closer to its finale on Oct. 14.
After a solid performance the previous week, Disney+’s “Star Wars” series “Andor” saw a 12.5% decrease in demand expressions, pushing it to No. 8 in the rankings with 30.3 times the average series demand.
Apple TV+’s “Ted Lasso” was back in the top 10, taking over ninth place on the digital originals chart, with 29.2 times the average series demand. Increased audience attention in the show could be due, at least in part, to Ted Lasso’s fictional team, AFC Richmond, officially becoming a part of the FIFA 2023 video game, with all the players and even the titular character being made available for gamers.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “Game of Thrones,” which despite a 6.4% decline in demand over the week was still 96.7 times more in demand than the average series.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.