Netflix, Walmart Partner to Sell Streamer’s Original Series Merchandise

Netflix and Walmart Oct. 11 announced the launch of the Netflix Hub at Walmart, making the world’s largest retailer a primary online destination for the streamer’s branded original series merchandise.

The Netflix Hub aims to showcase some of Netflix’s most popular shows in its first digital storefront with a national retailer. Netflix currently sells branded merchandise in select Target stores.

“We’re proud to partner with [Netflix] on this new adventure that will let our customers dive even deeper into their favorite stories and characters,” Jeff Evans, EVP of entertainment, toys and seasonal for Walmart U.S., wrote in a blog post.

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Over the next few months, consumers will find products in a variety of categories, including music, apparel, toys and games for Netflix shows such as “Stranger Things,” “Nailed It!” and “CoComelon,” and new shows like “Ada Twist, Scientist,” among others.

Merchandise includes:




Nailed It!

  • Baking Kits ($15.98) – Walmart Exclusive; Available in stores


Squid Game

  • T-shirts variety of styles ranging in price and coming soon.


Stranger Things


The Witcher


Waffles + Mochi

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