September 16, 2019
When Netflix launched the third season of original series “Stranger Things” in July, the SVOD behemoth upped rollout of branded merchandise with third-party retail vendors.
Target, which has worked with Netflix and “Stranger Things” since the hit series launched, has been marketing exclusive gear around the show’s summer of 1985 Hawkins, Ind., backdrop.
“Stranger Things” merchandise includes ’80s-inspired toys and games, apparel, bedding, pool party products and more. That included collector’s edition Blu-ray Disc/DVD Season 1 and Season 2 boxed sets, in addition to collectible figures from Funko and a special-edition bike inspired by the one Max rides on the show.
Other commercial tie-ins included limited-time Baskin Robbins ice cream pints, including a U.S.S. Butterscotch flavor from the Scoops Ahoy Ice Cream Parlor in the Starcourt Mall.