Netflix Ups Parental Controls

Netflix March 5 announced rollout of a PIN control option for movies and episodic series enabling parents and guardians more control over what their children can watch on the streaming service.

Since launching Netflix Kids in 2011, the SVOD giant has offered myriad parental controls so children can stream content independently and free of commercials.

Now, Netflix is enabling parents to place controls on specific programing, including maturity level.

The service will begin displaying more prominently the maturity level rating for a series or member once a member hits play on a title. Netflix said it plans to make ratings information more descriptive and easier for subscribers to understand with just a quick glance.

“We understand that every family is different and that parents have differing perspectives on what they feel is appropriate to watch at different ages,” Mike Hastings, director of enhanced content, at Netflix wrote in a blog post. “These latest steps are part of our continuous efforts to keep members better informed, and more in control, of what they and their families choose to watch on Netflix.”


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