Netflix Upping Subscription Pricing

Netflix is raising the price for its domestic subscription plans.

The SVOD pioneer’s basic $7.99 single-viewer, non-HD plan is increasing to $8.99 monthly, while the standard $10.99 two HD streams plan is jumping to $12.99. The premium four-stream HD plan increases to $15.99 from $13.99.

The new pricing, which affects about 40 countries, impacts new subscribers immediately, while existing subs will be transitioned over the next 90 days.

“We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience,” Netflix said in a statement.

The service, which hasn’t raised prices since late 2017, hinted at a possible hike during the last fiscal webcast when chief product officer Greg Peters told analysts the service was justified “to increase price a bit.”

Netflix ended the most-recent fiscal period with more than 130 million paid subscribers.




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