April 13, 2021
Netflix has quietly enhanced its kids programming home page in an effort to differentiate the profile from the streamer’s adult content page.
Instead of featuring rows of content selections similar to the adult page, Netflix’s enhanced kids page now features profiles and images of shows most-recently watched up front. Show characters help guide younger viewers to content viewed, in addition to new selection recommendations.
Shows and characters displayed upfront are only shown if the child has watched the content at least once before.
“We wanted to represent a title in the way that kids most recognize it — through the characters,” Michelle Parsons, product manager for kids and family, said in a statement. “This is going to be like a kid walking into their own room, where they know where every Lego piece is.”
At the same time, upgraded parental controls implemented a year ago will remain in place, including pin controls designed to protect profiles from unwanted access. Titles can be filtered out based on age ratings, and those filters are tailored to rating systems used in different countries. Movies and shows can be blocked on an individual basis.
“Choice and control have always been important for our members, especially parents,” Parsons said on a blog post last year. “We hope that these additional controls will help parents make the right choices for their families.”