‘Stranger Things 4,’ ‘The Gray Man’ No. 1 Streamed Show, Movie on Netflix in 2022
December 27, 2022
It was a challenging 2022 for Netflix as the pioneer SVOD platform realized its most significant subscriber churn in a decade, and hurriedly launched a lower-cost ad-supported option in response after eschewing commercials since its inception.
Throughout it all, Netflix remained the benchmark other SVOD services are compared to. The platform is projected to end the year with more than 227 million subscribers worldwide. More importantly, Netflix is the only SVOD service that generates a profit.
Netflix was also the most watched streamer — with more spots in the Nielsen top 10 than all other streamers combined. The service had the top original series 46 out of 48 weeks through Dec. 25, and almost 50% of all No. 1 streamed movies, according to Nielsen.
The streamer reported 50% of its all-time most-popular English language series were launched this year, including “Stranger Things” season four, “Wednesday” and “Dahmer — Monster: The Jeffrey Dahmer Story” (all of which crossed the 1 billion hours viewed mark), “Bridgerton” season two and “Inventing Anna.”
Among the all-time most-streamed English language movies, three debuted this year, including The Adam Project, The Gray Man and Purple Hearts. Netflix also released its most-successful animated kids film — The Sea Beast — and most-successful documentary, The Tinder Swindler.
The year also marked the debut of 70% of Netflix’s all-time most-popular non-English movies, including Troll (Norway), All Quiet on the Western Front (Germany), Black Crab (Sweden), Through My Window (Spain), The Takedown (France), Loving Adults (Denmark) and My Name Is Vendetta (Italy).
According to Netflix, subscribers spent more time watching returning seasons and sequels in 2022 than ever before, including “Stranger Things” season four, “Elite 6,” “The Crown” season five, “Bridgerton” season two, “The Umbrella Academy” season three, “Young Royals” season two, “Big Mouth” season six, “Cobra Kai” season five, “Ozark” season four, “Sintonia” season three, “Selling Sunset” season five, “Love Is Blind” season three, and movie sequels, Enola Holmes 2, Lost Bullet 2 and two 365 Days sequels.
Netflix reported 60% of its subscribers watched a Korean title and the streamer had six of the top 10 most-searched K-Dramas in Korea with “Extraordinary Attorney Woo,” “Narco Saints,” “All of Us Are Dead,” “Twenty Five Twenty One,” “Business Proposal” and “Our Blues.”
“Extraordinary Attorney Woo” and “All Of Us Are Dead” became two of Netflix’s most-popular non-English shows ever.
Netflix subs watched an average of six different genres a month — from historical drama with “The Empress” to Adam Sandler’s sports drama Hustle and romantic drama “Virgin River” season four, and the dark thriller “The Marked Heart.”