March 18, 2019
Netflix has 11.2 million subscribers in Australia — making the country of 24.6 million people the service’s second-most popular region behind the United States.
The SVOD behemoth, which launched service in Australia and New Zealand in 2015, saw subscriptions increase more 25% through February year-over-year, according to new data from Roy Morgan research.
SVOD continues to mushroom in popularity down under with nearly 14 million Aussies having access to some form online TV, up 11.8% from a year ago.
The leading Australian-owned SVOD is Stan, which is accessible by over 2.6 million subs — up 45.2% from a year ago. Stan is a subsidiary of the Nine Entertainment Company.
SVOD services YouTube Premium (formerly YouTube Red), Fetch and Amazon Prime Video also saw significant sub increases.
YouTube Premium has over 1.2 million users, up 31.9%, and Fetch has nearly 760,000 users, up by 9%. Meanwhile, Prime Video more than doubled its user base by 116.7% to over 570,000.
“Pay-TV/Subscription TV services are an increasingly competitive marketplace in Australia,” Michele Levine, CEO of Roy Morgan, said in a statement. “Going forward the battleground will be content and cost.”