April 16, 2019
Netflix announced it will begin revealing more viewership data as the SVOD attempts to woo new subscribers and maintain its market leader status in a crowding over-the-top video ecosystem.
Speaking on the April 16 fiscal webcast, CCO Ted Sarandos said the service would become more transparent with data.
“Over the next several months, we’re going to be rolling out more specific and granular data and reporting,” Sarandos said.“First to our producers, then our members and, of course, to the press over time and be more fully transparent about what people are watching on Netflix around the world.”
Earlier Netflix disclosed it would begin releasing in the United Kingdom the Top 10 most-popular Netflix programs across different genres.
The SVOD pioneer, which has traditionally been reluctant to release viewership data, has been more forthcoming with viewer data for new-release movies, including Bird Box, Triple Frontier and The Highwaymen, among others.
“For those who want to watch what others are watching, this may make choosing titles even easier,” CEO Reed Hastings and CFO Spence Neumann wrote in the shareholder newsletter. “After a few months we’ll decide whether to end or expand the test.”
The listing, which would not include actual viewership data, underscores increased scrutiny on streaming viewer data as new players such as Apple TV+ and Disney+ prepare to enter the market.
Netflix secretive viewership data has prompted third-party services such as Parrot Analytics and The Binge Report to release weekly Top 10 digital viewership reports — often dominated by Netflix programming.