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Netflix to Partner With Microsoft on Ad-Supported Sub Plan

Netflix July 13 announced it will partner with Microsoft on its previously announced ad-supported subscription plan.

“In April we announced that we will introduce a new lower priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard and premium plans,” Greg Peters, Netflix chief operating officer and chief product officer, wrote in a blog post. “Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner.”

He wrote that Microsoft “offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.” 

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“We’re thrilled to be named Netflix’s technology and sales partner to help power their first ad-supported subscription offering,” Mikhail Parakhin, Microsoft president of Web Experiences, said in a blog post. “At launch, consumers will have more options to access Netflix’s award-winning content. Marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory. All ads served on Netflix will be exclusively available through the Microsoft platform. Today’s announcement also endorses Microsoft’s approach to privacy, which is built on protecting customers’ information.

“This is a big day for Netflix and Microsoft. We’re excited to offer new premium value to our ecosystem of marketers and partners while helping Netflix deliver more choice to their customers.”

“It’s very early days and we have much to work through,” wrote Netflix’s Peters. “But our long term goal is clear. More choice for consumers and a premium, better-than-linear TV brand experience for advertisers.”

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