March 29, 2022
Netflix March 29 announced it plans to open an office in the Polish capital of Warsaw, as headquarters for the streamer’s business interests in Central and Eastern Europe. The news was disclosed in a blog post by Larry Tanz, VP of series, EMEA, at Netflix.
“It’s been seven years since we started the Netflix journey in Central and Eastern Europe — a region with deep creative traditions and brilliant creative talent,” Tanz wrote. “In 2016, we localized our service in Poland. Soon after that Netflix became available in Romanian, Czech, Hungarian, Croatian and Ukrainian.”
Netflix claims it has invested more than 490 million PLN ($115 million) in original Netflix films and series made in Poland, which the streamer said has created more than 2,600 jobs in productions, acting, scriptwriting, direction and below-the-line crews.
Tanz said Netflix also “consistently” licenses popular local titles in Czechia, Romania, Hungary and other countries in the region.
“CEE has also become a strategic production hub for our international shows, with major titles like Extraction 2 or ‘Shadow & Bone’ season one successfully shot in the region recently,” he said.
Netflix’s polish productions include series “The Woods,” “Sexify,” “Rojst ’97,” and movies David and the Elves, Nobody Sleeps in the Woods Tonight, How I Fell in Love With a Gangster and Operation Hyacinth, among others.
“Today marks another milestone in our journey in Central and Eastern Europe, bringing us even closer to our members and creative partners,” Tanz wrote. “The Netflix office in Warsaw is a natural next step for us and will help build long-term cooperation in the region as well as deepen existing ties, creating new opportunities for content creators and producers.”
Netflix ended 2021 with more than 74 million subscribers across the Middle East, Europe and Africa region. That was up from 66.7 million subs at the end of 2020.