December 30, 2019
In the viewer-driven SVOD world, data validates across multiple levels, including marketing.
Netflix reportedly didn’t waste any time proclaiming its new original series, “The Witcher,” a genuine hit. The SVOD behemoth said the series, which launched Dec. 20, has already become the second most-popular original series of the year in the United States behind the third season of “Stranger Things.”
A mixed bag among critics, “The Witcher,” based on the fantasy novel series by Polish author Andrzej Sapkowski and starring Henry Cavill, found itself among Top 10 lists in five key Netflix territories outside the United States: France, Germany, United Kingdom, India and Australia.
Parrot Analytics said “The Witcher” dethroned Disney+ original series, “The Mandalorian,” with 127 million “demand expressions” compared with 115 million for the Jon Favreau “Star Wars” series from Dec. 22 to 28.
“The Mandalorian” unseated Netflix’s “Stranger Things” after 21 weeks during the week of Nov. 17 to 23.
Netflix reportedly compiles Top 10 lists based on household streaming of a show for at least two minutes daily over a 28-day period. For “The Witcher,” Netflix projected data based on 10 days of streaming, according to BusinessInsider. The service did not disclose actual household tallies.