February 5, 2018
For football fans, it was the Philadelphia Eagles denying a trademark New England Patriots rally to win its first Super Bowl (discounting a 1960 NFL Championship) in a thrilling contest, 41-33.
For Hollywood, the marquee televised event (111 million viewers in 2017) provided massive eyeballs for movie trailers/teasers reportedly costing more than $5 million to air.
Netflix went a step further, using the Super Bowl’s typical 100 million household audience to announce that its acquisition of former Paramount Pictures’ sequel, The Cloverfield Paradox, would be available to stream globally following the game.
The SVOD pioneer reportedly acquired the movie after Paramount pushed back its theatrical release to April, and then abandoned the idea. Netflix and Paramount previously partnered on Annihilation, a sci-fi action horror film starring Natalie Portman and Jennifer Jason Leigh.
This marked the first time a major motion picture was made available almost immediately following its Super Bowl commercial.
Early results from comScore cited spots from Walt Disney’s Marvel Avengers: Infinity War, Universal Pictures’ Jurassic World: Fallen Kingdom and Disney’s Lucasfilm Solo: A Star Wars Story generating the most social media buzz.
comScore said Fallen Kingdom and Paramount Pictures’ Mission: Impossible – Fallout generated 3.56 million and 2.09 million views, respectively on Facebook and YouTube.
The Cloverfield Paradox generated the most buzz among subscription streaming video services, followed by Universal’s Skyscraper, starring Dwayne Johnson, and Quiet Place (Paramount) and Red Sparrow (Fox).
HBO ran a spot for the second season of “Westworld.“