October 13, 2021
The South Korean survival series “Squid Game” is now Netflix’s all-time ratings winner.
The streaming pioneer has announced (via social media) that the nine-part series generated 111 million viewers worldwide in its first 28 days on the platform in September — a new record.
Netflix’s previous record holder, “Bridgerton,” generated 82 million viewers in its first month of release on Dec. 25, 2020. Netflix tracks a viewer after 120 seconds of continuous streaming.
Upon its launch, “Squid Game” — a dystopian game show slasher/horror drama that finds contestants fighting to the death for a chance to make money — was dubbed by Netflix into 30 languages and marketed worldwide.
A similar strategy paid off for other original programs, including Spain’s “Money Heist,” Germany’s “Dark” and France’s “Lupin”.
“Squid Game” was written and directed by Hwang Dong-hyuk and stars Lee Jung-jae, Park Hae-soo, Wi Ha-joon, Jung Ho-yeon, O Yeong-su, Heo Sung-tae, Anupam Tripathi, and Kim Joo-ryoung. It was released worldwide on Sept. 17.
The series revolves around a contest in which 456 players from all walks of life, but each deeply in debt, compete against each other in various children’s games for a cash purse, with deadly penalties for the losers.
On Oct. 13 the Wall Street Journal reported that the program was blasted on a North Korean propaganda site as “beastly,” and indicative of a South Korean society “where only money matters.”