February 1, 2021
Netflix Feb. 1 announced it is producing an original animated series based on the popular Sonic the Hedgehog character. The SVOD behemoth is partnering with Sega of America and WildBrain for the series, “Sonic Prime,” set to premiere worldwide in 2022.
The 24-episode series for kids, families and long-time fans draws upon the keystones of the brand and features the “Blue Blur” of video game fame in an adventure where the fate of a strange new multiverse rests in his gloved hands. Sonic’s adventure is about more than a race to save the universe, it’s a journey of self-discovery and redemption.
The series will be animated at WildBrain’s Vancouver studio, and Sega and WildBrain will jointly participate across production, distribution and licensing. Man of Action Entertainment, creators of “Ben 10” and the characters and team in the Academy Award-winning feature Big Hero 6, have been brought on as showrunners and executive producers for the series.
“Sonic is a beloved character and holds a special place in everyone’s heart including my own,” Dominique Bazay, director of original animation at Netflix, said in a statement. “I spent many hours with the ‘blue blur’ as a kid and it’s a privilege to be able to bring this character everyone knows and loves on a brand new adventure with Netflix.”
In addition to being a successful movie franchise for Paramount Pictures, “Sonic the Hedgehog” is a global entertainment brand that has captivated audiences since its Sega video game debut in 1991. The brand has sold more than 1.14 billion game units and downloads to date, in addition to a growing licensing program.
As the brand celebrates its 30th anniversary this year — Netflix’s “Sonic Prime” aims to captivate audiences ages six to 11, as well as legacy Sonic fans, and will match the scale and scope of the adventures synonymous with the Sonic franchise.
In 2020, Sonic the Hedgehog took the number one spot worldwide on opening Feb. 12 box office weekend and remained on top globally for weeks while breaking domestic box office records. The movie generated almost $320 million at the global box office, including $149 million domestically – despite the pandemic shuttering movie screens in mid-March. Sega and Paramount Pictures have announced a sequel to the feature is in development.